Crisps is the No.1 choice
in savoury
snacking occasions with
88% of consumers eating
at least once a week²

98%
Of UK
households
purchase
Crisps³

Crisps out-perform
other snacks.
+5% Crisps
+4% Chocolate & Popcorn
+3% Nuts
+2% Sugar Confectionary1

64% of
Crisps & Snacks
sold in Symbols &
Independents are
PMPS⁵

Large
Sharing
crisps grow by
7% with Pringles
growing at 10%
year on year⁴

1 in 10
grocery
baskets
contain
Crisps³

2.2m large
sharing packs are sold every
day – 5 sharing cans of Pringles
are sold every second, making
Pringles the No.1 large sharing
brand⁴