Single cereal
snacks grow
by 36% in
Symbols & Indies⁴

Cereal
Snacks appeal to
multiple needs
from health to
treat²

43%
of Snacks are
eaten away from home.

58%
are in the morning
or at lunchtime¹

69%
of consumers
would like to see

Cereal
bars as part of
meal deals²

Rice
Krispies
Squares is the N.1 treat
brand in convenience!

Worth nearly
£33M and growing
+26%
YoY⁴

64%
of consumers
say they usually have a

Cereal bar with a hot drink.
Site cereal bars near
coffee machines²

Morning
snacking
is more planned while
afternoon
snacking
is more impulsive¹

71%
of households
purchase cereal
bars every year³

72%
think they are
healthier than
other snacks
e.g. chocolate²