the cereal snacks has wide appeal
(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
43% snacks are eaten away from home
(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
Morning snacking is more planned
(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
Nearly half of food to go missions are conducted in the morning
(Sources: Kellogg's PROJECT LANDMARK: EATING OCCASIONS, Full Year 2019 & IGD ShopperVista Food-to-go, Q3, 2017, Q3 2018, and Q3, 2019 Base 1,151– Q3)

How to maximise your Cereal Snacks sales

- Help improve your customer’s shopping experience by making it easy to find what they’re looking for.

- Group similar Cereal Snack product segments together (e.g. calorie controlled, treat, breakfast, protein).

- Merchandise single Cereal Snacks next to other on the go breakfast products (e.g. portable porridge/cereal, single fruit, breakfast drinks) and/or next to your coffee machine.

- Use the recommended Point of Sale to maximise distribution and grow category sales.

Petrol Forecourt Must Stocks

Multipack Cereal Snacks

* Please note that product level information is only available for Kellogg’s and Pringles SKU’s.

Main Aisle

Main aisle