breakfast on the go is the key segment
(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
on the go cereal pots drive higher basket spend
(Source: Kantar WPO, Total Market 52 we 4th Oct)
58% of cereal bar consumption is spontaneous
(Source: Kellogg's PROJECT LANDMARK: EATING OCCASIONS, Full Year 2019)
Peaks in consumption of cereal bars
(Source: Kellogg's PROJECT LANDMARK: EATING OCCASIONS, Full Year 2019)

How to maximise your Breakfast On the Go sales

- Help improve your customer’s shopping experience by making it easy to find what they’re looking for.

- Stock the recommended best sellers and use NPD to drive incremental sales.

- Merchandise On the Go Cereal & Porridge next to other on the go breakfast products (e.g. cereal snacks, single fruit, breakfast drinks).

- Drive incremental sales in your store by siting Cereal Bars next to the till, coffee machine and/or newspapers & magazines, as this will drive extra purchases.

- Use the recommended Point of Sale to maximise distribution and grow category sales.

Petrol Forecourt Must Stocks

Breakfast On the Go

* Please note that product level information is only available for Kellogg’s and Pringles SKU’s.

Main Aisle
Front of Store