How to Maximise Online Convenience Sales

- Online convenience services are mainly used for food to go or evening meal missions, to maximise sales encourage shoppers to spend more per trip with tailored reminders before they check out and look for cross category trade-ups around key occasions.

- Shoppers are looking for the reassurance of a good range of products and brands and receiving delivery from a company they know.

- Speed of delivery is most important for customers using online convenience services

- Imagery, Product descriptions and clarity of value are cited as the main things the customer focus on when shopping online, therefore should always be prioritised.

- Banner ads are a great way to disrupt the shopper journey and grab the customers attention. However for Banner ads to be successful they need to be eye catching against product grids and be relevant and helpful to the shopper.