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97.5% of household buy crisps
(Source: Kantar WPO 29.11.2020)
bigger eat crisps are the fastest growing format
(Source: IRI Total Market, 52 w/e 28th November 20)
12 cans of pringles 70g are sold every minute
(Source: IRI PlusSuite total market 52 we, 3rd Oct)

How to maximise your Crisps sales

- Help improve your customer’s shopping experience by making it easy to find what they’re looking for.

- Stock the recommended best sellers and use NPD to drive incremental sales.

- Group similar pack formats together on fixture (large sharing, bigger eat, singles).

- Place these pack formats in the right location in store:

  • Large sharing in main aisle.
  • Bigger eat (often price marked £1) at front of store/impulse locations.
  • Singles next to sandwiches, drinks and other on the go products.

- Give additional facings for best sellers to drive standout and improve availability.

- Use the recommended Point of Sale to maximise distribution and grow category sales.

Urban/Suburban Must Stocks

Bigger Eat Crisps

* Please note that product level information is only available for Kellogg’s and Pringles SKU’s.

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Main Aisle

1 bay

Front of Store

2 bays



Please note these are Kellogg’s recommendations targeted toward the UK market only, based on the latest insight gathered from our data partners prior to the website going live. © KELLOGG COMPANY 2021. Please contact your local representative for further information.

Although we would recommend that price marked packs are ranged where available, please note that retail prices are at the sole discretion of the retailer/service provider. Please contact your local representative for further information.

Source: IRI Marketplace | Symbols & Independents | Crisps | 52 w/e 28th November 2021